Elite Sales Coaching
You don't have a lead problem.
You have a win-rate problem.
If 80% of your deals are being won by 20% of your reps, that's not a talent gap. It's a coaching gap. I close it.
AI tells every rep what they did wrong. That's the floor, not the fix. I'm the human layer that actually changes behavior.
Your real competitor isn't the other vendor on the shortlist. It's the version of your team that never changes.
69% of your reps will miss quota this year. You're buying more leads, more AI, more reps to fix it.
None of that is the lever. Behavior is, and it doesn't change from a scorecard.
It changes from coaching.
What most teams do when the number slips vs. what actually moves the win rate.
- Buy more leads
- Run an annual training
- Put the underperformer on a PIP, then replace them
- Add another tool
- Coach the reps you already have
- One at a time, to their style
- On what your own top 20% already do
- Every week, not once a year
The 20/20 Method. Your playbook, not mine.
Spot your real top performers, not just whoever hit quota this quarter.
Study what they actually do, on calls and in deals.
Scale it to the rest of the team, one rep at a time.
Sustain it every week, so it sticks when messaging and markets shift.
Every other firm sells you their framework. I extract what your own top 20% already do,
and coach the other 80% up to it. Nobody else does this.
For 15 years, I sat in your seat: CRO, CSO, GVP, SVP & VP of SaaS/Software Sales.
Now coaching is the only thing I do because this is my passion and talent.
I've run this play about 10 times, one tailored approach for each rep.
That's where the win rate moves.
50%+
Documented 50%+ ARR growth across 10+ companies. Company identities are intentionally separated from financial results.
“He immediately made impacts via coaching to shorten sales cycles and dramatically increase our win rates.”
Get your team's Close Score. Or book a call.
Either way, you'll see the gap clearly, and what it takes to close it.